Ecommerce SEO (A Step-By-Step Guide)


Search Engine Optimization (SEO) experts focus on driving traffic to your blog or business website. However, SEO is also important for ecommerce stores. If you’re lagging behind in Google’s search results, then you could also be missing out on sales.

What Is Ecommerce SEO?

Ecommerce SEO is the process of improving your online store’s visibility in search engine results pages and generating more organic (free) traffic to your ecommerce website. The Ecommerce SEO process typically involves on-page optimization, technical improvements, and fine-tuning your website’s structure.

There are multiple acquisition channels for ecommerce sites, but SEO is crucial to long-term success. Fortunately, there are plenty of techniques that can help your store climb the search engine rankings. By performing thorough, product-focused keyword research and learning from your competitors, you can get your ecommerce SEO strategy off to the best possible start.

How does e-commerce SEO work?

E-commerce SEO is a free way of getting more traffic to your website by making it more visible on search engine result pages (SERPs). A well-ranked page will receive more traffic, so you want your page to rank as high as possible.


For your web pages to rank higher in SERPs, you need to ensure your website is optimized for search engines — from the keywords you use, to the technical setup of your web store, and whether your web store is mobile friendly all have a huge impact on SEO optimization.

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